June 30, 2011

European sports nutrition market leader, Maximuscle, to enter India with Smart Nutrition

New Delhi: Maxinutrition, the parent company ofMaximuscle – the UK and Europe’s leading sports nutrition company, has signed a distribution agreement for Maximuscle products in India with Smart Nutrition a unit of SMARTBRANDS PVT LTD .Smart Nutrition, an importer, wholesaler and distributor of health food supplements and wellness products in India, is a unit of SMARTBRANDS PVT LTD. The Indian market especially the protein based sports nutrition products have grown significantly in recent years. Smart Nutrition is key player in this category in India. The distribution is through organized retail chains such as Religare Wellness, Planet Sports, Decathlon store, Wellness and Pharmacy chains.In Addition, Smart Nutrition is official supplier to many sports academies across India and Smart Nutrition products are used by many sports teams and Athletes across India including the Indian Cricket team, IPL teams, Hockey team and other sports teams.
An expert for the last 15 years, in delivering optimum performance nutrition backed by wealth of science and research, Maxinutrition products are the most rigorously drug-free tested products in the market. Maximuscle is the trusted sports nutrition brand for thousands of elite athletes and professional sports teams, and hundreds of thousands of gym-goers helping to maximize performance potential. Raj Makhija, CEO, Smart Nutrition, quotes Smart Nutrition’s core focus is on carving a niche for world class health supplements in Indian Market. We try and get the best products for our health conscious customers. Maxinutrition is the Europe’s # 1 brand and because of its safety and products range its perfect for Indian sports and Fitness consumers. Maximuscle target consumers who are focused on gaining muscle and increasing strength and power with a range of powder, capsule and bar products, including award winning Cyclone®, Progain®, Promax®, Promax Diet® and Creatamax® Extreme. Maxinutrition also offer a unique range of energy & recovery products under their Maxifuel brand which have been designed to help people beat their best during exercise – whether they’re an elite athlete or a fitness junkie. Maxifuel compromises three sports nutrition systems to increase focus, boost energy and stimulate recovery. Daniel Dear, International Sales Manager, Maxinutrition says –expansion in the Asian region is core to our international development strategy with India being a strategic priority market for Maxinutrition. Partnering with Smart Brands and Smart Nutrition in India... has a great opportunity for our brand to reach the growing segment of Indian consumers that are interested in leading a healthy lifestyle based around fitness and exercise. Best selling products from the Maximuscle and Maxifuel ranges, will initially be available from Religare Wellness Stores, Planet Sports, Gyms/Fitness centres and other Wellness/health stores across India.